MONDAY, Dec. 20 — Michigan State University’s Broad College of Business has a deep network of successful alumni that have gone onto to work with major companies like Google, Ford and Valvoline. For those hoping to follow in their footsteps, a brand-new podcast might be able to help. “Marketing Spotlight,” taps graduates of the MSU business college for advice and valuable insight into an industry that can often be very difficult to wrap one’s head around.
“Marketing Spotlight” was launched by the student committee of Broad College’s Marketing Leadership Advisory Board. Its host, Katie Sadler, graduated from MSU in 2015 and is now the product brand manager at Whirlpool. Sadler uses her own experience and story as an up-and-comer to craft conversations with accomplished guests that are both entertaining and educational. Episodes released so far have delved into topics such as what it’s like to work for entertainment moguls like P. Diddy and how to launch one’s own lifestyle brand.
“Marketing Spotlight has reminded me of just how large our Spartan community is. If you are passionate about an industry, a topic or a career path, I can guarantee you there is a Spartan somewhere that can help you blaze your path,” Sadler said in a press release. “The energy and pride that comes from being a Spartan is electric — and each alumni wants to share that energy with students and help them find their passion.”
You can find “Marketing Spotlight” on major streaming platforms like Spotify, Apple Podcasts, Google Podcasts and YouTube.
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