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Display Ad Specifications

Deadlines. Space reservation deadline: 4 p.m. Thursday for the next issue. Copy Deadline: noon Friday for the next issue. Send copy to adcopy@lansingcitypulse.com.

Mechanical Requirements. Printing method is offset and page size is 11 1/4 / 4 " high by 10 1/4 / 4 " wide. Line screen is 100 lpi.

Color. Spot color and 4-color process are available. See rate chart for prices

Pre-Printed Inserts. City Pulse accepts pre-printed inserts or will produce them at a fee to be quoted on a job-by-job basis. Zoned distribution is available. For most inserts, inserting is $24 per 1,000 for the entire press run. Special-sized inserts will be priced on a job-by-job basis.

Layout and Design (including scanning photos). City Pulse provides one free hour of labor. Additional labor, including labor for changes desired by the advertiser after receiving a proof (unless they are corrections resulting from work by City Pulse), may be billed at $25 per hour, with a $12 minimum.

Non-Profit Discounts. Registered non-profits buying directly and not through an agency will receive a 10 percent discount, which may not be combined with any other discount, provided the advertiser pays within the agreed-upon terms. For fund-raising events sponsored by registered non-profits, advertising is discounted 50%. City Pulse may include a line that says, “Space donated in part by City Pulse.”

Position. Reasonable requests for position will be accommodated whenever possible. However, position cannot be guaranteed without a premium of 15 percent being added to the applicable space rate, with a minimum charge of $50, and 25 percent, with a minimum charge of $75, for the following pages: Centerspread (the middle two facing pages), the inside front cover, the inside back cover and the back cover. Charges for position are not subject to discounts.

Electronic Ad Specifications. Spot color and 4-color ads must be submitted in CMYK. Artwork should be at least 200 dpi. Black type 12 pt or smaller must be 100% black. EPS or PDF file formats are preferred. For EPS files, convert all fonts to outlines. Ads should be sent to adcopy@lansingcitypulse.com or provided on a disc.

Payment Options. We accept Visa, Mastercard, American Express, Discover, checks and, of course, cash.


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