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Everyone is welcome to come in and play, see what they like, what they don’t, and we can work from there. This is the direction I take with my customers when they want their picture framed.
Often, they come to my gallery for framing and the first question I get is, “How much does it cost to frame this picture?” At this stage I ask for more information about the picture and the final look that they want to achieve. The importance of the piece in their life and the meaning it holds are things I consider before going on to the next stage of frame suggestions.
Choosing from over 8,000 frames is a Herculean task, but I can certainly help customers make the right decision. After a bit of back and forth, I can work closely with them and help identify their needs based on their answers.
Where are you going to hang the frame? What is the color of the wall? Is there a presence of other colors in the room? Is the frame for the room or the piece? Other than the regular broad styles of traditional or contemporary frames, at this stage of the process I like to bring out the wild cards, based on my expertise.
This is when I pull out something unexpected which the customer did not think of, and all of a sudden it becomes this very cool frame which they really love. I encourage people to stop by the gallery for all their framing needs and more.