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After a lot of renovating, refocusing and “deconstructing,” Bloom Coffee Roasters has reopened its doors to the Lansing community.
With a brandnew coffee menu, owner Jared Field said that the reopening was completely unplanned and happened while he and his team were just cleaning the store on a random May Wednesday.
“The place looked good enough to open and we had everything we needed, so we just flipped the sign,” said Field.
The newly reopened cafe is closer to his original idea, which was always coffee-centric and roaster-focused.
“We started off as a coffee roaster and the café was intended to sort of supplement and be a catalyst for the roasting end,” said Field. “But the café became what most people recognized with our business and didn’t realize that we roast our own coffee here.”
After getting rid of the flavored syrups that went into their drinks, the new menu is focused more on the great coffee they offer and its unique flavor, but with one exception.
“Other than the Lavender Latte, everything else tastes like coffee now. We couldn’t get rid of the Lavender Latte, because everybody loved it. We would’ve lost some friends if we got rid of that,” said Field.
Another exciting addition for coffee connoisseurs is the flagship Slayer Espresso machine, which they sourced from Seattle. It’s one of only two in the state of Michigan.
For the coveted artisan espresso machine, Field said that he and production assistant Chay Menke went to Seattle in February, where they trained as Slayer technicians.
A visibly excited Menke showed off the machine and all the cool features that are capable of extracting unique flavors from the coffee beans.
“With this machine, we are capable of using different varietal of beans for espresso, which opens up a world of possibilities,” said Menke.
The cafe looks very different from the time it closed. All the two-top tables have been replaced with a bar-style seating arrangement.
“We are working on another bar on the opposite side of the bar that is there now along with a community table at the extension,” said Field. “We are just providing more space, more opportunities for groups to hang out. That is important to us because we love the community and welcome the community at all times.”
One source for extraordinary coffee beans is Guatemala, from which they offer the Acatenango Peaberry coffee beans, sourcing it directly from a farm there.
“It’s pretty cool to have a proprietary coffee here. It’s the only place you can get it in the US,” said Field.
Even with minimal marketing, he mentioned that the reception since he reopened has been pretty good and he is focused more on slowly but steadily growing his business.
“Slow growth is good growth, fast growth will get you in trouble, and we want to regrow, re-bloom more slowly this time around,” said Field.
Bloom Coffee Roasters 1236 Turner St., Lansing
Open 10 a.m. to 4 p.m. Closed Mondays www.bloomroasters.com (517) 899-0686