Public Art of the Week

Snowfolk, Jan. 28-Feb. 1

“Frosty the Snowman” may show up for a new downtown Lansing winter promotion showcasing creative snowfolk, but Frosty won’t melt away like the fictional character since no real snow can be used in the creations.

 “The sky is the limit” for the more than a dozen downtown retailers who will be crafting snowfolks for the streetscape exhibit and will vote for their favorite creation, said Jacki Krumnow, owner of NOW Marketing a show organizer.

Krumnow said shoppers will vote for their favorite creation. “I’m expecting something tie-died from Hippie, for example. The only requirement is nno snow — anything but snow,” she said. “We want to let creativity flow and let people laugh throughout the week of the promotion,” Krumnow said.

The Jan. 28-Feb. 1 event is being spearheaded by Colton Hughes of Element Message and LANTERN Small Biz, a grassroots initiative to promote and aid entrepreneurship in Lansing.

Downtown businesses Grewal Hall, Capital Hippie, Evergreen Apothecary, Ornamaloo, Clover Joy Collective, Unodeuce, Nubian and Syvia’s Sudsery are among the participants.

The winning snowfolk will be announced Feb. 1.

BILL CASTANIER