In the battle against Rick Snyder, Democratic gubernatorial hopeful puts his eggs in the social media basket
In his battle against incumbent Republican Gov. Rick Snyder, the Democratic gubernatorial candidate is being outspent and dealing with name recognition and favorability deficits in the polls. But he has swirled up a storm of online attention, thanks to his campaign’s targeted use of social media. The 52-year-old former congressman from Battle Creek boasts over 30,000 Facebook fans and over 4,200 Twitter followers, thanks to a humorous approach that makes his online persona seem more at home on a Buzzfeed list than a stuffy politician’s website.
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