Friday, Feb. 14 — While the relief of April showers and the subsequent unthawing of the capital region feels beyond reach, organizers for the 2014 Microbrew & Music Festival hope the announcement of the events headliners will warm Lansing’s spirits.
This week, festival officials announced rockers O.A.R. alongside reggae troupe Dirty Heads will headline the two-day event, taking place April 18 and 19 in Lansing’s Adado Riverfront Park.
Sam Porter, the festival’s CEO, said he expects O.A.R alongside other musical groups, from indie and alternative rock groups to electronica, to make the festival appealing across the state. Porter said the event will also be a homecoming of sorts, as most of those involved with the festival are MSU alums or are from the capital region. He added that the event is about more than music and beer.
“The goal is to be an umbrella for the local region to display their best artists, brews and food,” Porter said.
Opening for O.A.R. on Friday will be Dirty Heads, a five-member mix of reggae, pop, rock and hip-hop. In traveling across the state to host similar events, Porter said festival organizers have created a new kind of festival, a “high-arts circus.” Housed in a 4,000-person capacity tent, Porter noted that rain or shine, the event will leave attendees amazed and informed on just how much talent and craftsmanship is all around them.
Tickets for the event went on sale Feb. 12 at noon. Packages start at $80 for both nights, including 5 free fills of locally brewed beer. As such, attendees must be at least 21 to attend.
Best known for their 2008 single “Shattered,” O.A.R. has released seven studio albums along with a host of live records, including 2012’s “Live on Red Rocks.” The group has sold out venues across the country, including New York’s Madison Square Garden in 2006. Since then, the group has continued releasing new material while touring across the country attracting new fans. The group’s new single, “Peace,” drops Feb. 25.
Further announcements and details about the event can be found online at microbrewandmusic.com.