Justin Anderson/City Pulse
Friday, March 1 — Lansing’s Celebration! Cinema is shaking things up with some new technology debuting today. The theater unveiled 26 D-BOX seats to enhance the moviegoing experience for its customers.
Celebration! Cinema, 200 E. Edgewood Blvd., opened the new
movie “Jack the Giant Slayer” with the new seats, which subject viewers to a
range of motions, from more subtle movements when on-screen action is slow, to
more intense movements when action is high.
“It’s a premium product,” said Matthew Rick, manager at
Celebration! Cinema. “The D-BOX experience makes things more immersive. It
brings you into the movie.”
Each film will come with a time code for D-BOX that ensures
movement is coordinated with the action on screen. Rick said that the rise of
digital filmography paved the way for this technology. The screening room with
the D-BOX chairs will have five shows a day of “Jack” over the weekend. Other
recent movies that have used the technology at other theaters include “The
Hobbit: An Unexpected Journey,” “Wreck it Ralph” and “A Good Day to Die Hard.”
Tickets to a D-BOX show will cost an additional $8 on top of
the regular movie ticket price.
















