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Wednesday, February 8,2012

New in town

That's What's Up Apparel

by Christina Toscano

In high school, it was Jeanette Taylor’s dream to own her own clothing line. That fantasy — with a few alterations — has become her career with the opening of That’s What’s Up, a fine apparel store for men and women.

Taylor launched That’s What’s Up in Detroit, but moved the business to Lansing last July. “People here don’t dress in big city style,” Taylor said. She’d like to change that.

Taylor’s store features three categories. There’s “the core,” as she calls it, which provides customers with the basic clothes needed for everyday wear; it is her store’s “meat and potatoes,” she says. The “premium” section includes the high-end and designer goods and imports from the fashion capitals of the world. Finally, the “casual” section offers sweaters, slacks, blazers — comfortable separates for work, court, church and executive style needs. Taylor says her customer base is between 25 and 65 years old, but adds that “a young lady can find jeans from $40 to $300.”

Taylor also says she prides herself on placing special-orders from various designers. Her idea is to keep the store trendy, to remain true to the name That’s What’s Up, which she says represents “ the latest trend of what the style is now.”

That's What's Up Apparel

6250 S. Cedar St., Suite 1B, Lansing.  3-8 p.m. Tuesday-Friday  11 a.m.-8 p.m. Saturday

Last week's New in town: Vine & Brew                   

2311 Jolly Road, Okemos. 10 a.m.-7 p.m. Monday-Thursday  10 a.m.-8 p.m. Friday-Saturday (517) 708-2030

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