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Wednesday, January 25,2012

A shot at the Super Bowl

MSU graduate’s Doritos spot makes it to the finals

by Cristina Toscano

What do you get when you take a baby, a grandma, a slingshot and a bag of Doritos?  Hopefully, you get the newest Doritos advertisement to be featured during Sunday’s Super Bowl. 

“Sling Baby” was the brainchild of Nate Daniels, a 2007 Michigan State University marketing graduate. Originally from Bloomfield Hills, Daniels involved himself with Campus Crusade at MSU and promoted the organization’s fan page, buying Facebook ads in the days before Facebook was even popular.  

Daniels, who moved to Los Angeles, teamed up with the director of the ad, Kevin Wilson, to create the commercial. “I helped create the idea for ‘Sling Baby,’ and am in charge of the online campaign and the website,” Daniels said.

In the spot, a bratty youngster brags that he has a bag of Doritos that he won’t share. A disgruntled grandmother uses a little ingenuity — and a willing infant — to turn the tables on the mouthy kid.   

“Sling Baby” is one of five finalists in Doritos’ “Crash the Super Bowl: Hollywood Edition” contest. The winning commercial, chosen through online voting, will be shown during Sunday’s Super Bowl, and the filmmakers will get a chance to work with the Lonely Island comedy team (Andy Samberg, Akiva Schaffer and Jorma Taccone) on a new project.

Samberg, Schaffer and Taccone will also select one of the five finalists for a second slot during the Super Bowl. If either commercial takes first place on the USA Today Ad Meter or the Facebook Super Bowl Ad Meter polls, the filmmakers receive a $1 million prize from Doritos. 

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