White, 33, of Lansing, has been booking shows in the area for more than a decade, including a fiveyear stint at the defunct Temple Club and current booking gig at The Small Planet.
His latest endeavor, RiverFest, is one of his most ambitious projects yet.
The outdoor music festival, featuring eight bands, is scheduled for Saturday, Sept.19, in the parking lot between Impressions 5 Science Museum and Omar’s Show Bar, on the banks of the Grand River in downtown Lansing. The concert starts at 3 p.m. and will run past midnight.
Aside from loud music and an open-air bar, White said his production company, JD Live, and partners 414 Entertainment made sure to book an array of genres for the event.
“First and foremost we are trying to get music lovers down there, which is why we have such an eclectic lineup,” White said.
But the festival is meant to offer more than live music. “We’re trying to present enough fun to where even if you’re not into the music, you’re still going to have a great time, because there is so much to do,” White said. “There will be a skateboarding demonstration, complete with a street course. We also have a freestyle bike demo and a crew of break dancers, too.”
For the gamers who can’t be separated from the controller for too long, Monster Energy Drink will have truck loads of activities, including video game stations.
White also has sports fans who planned to spend the day inside watching the Spartans covered. “The Michigan State and Notre Dame game the day of the fest, that is important to a large portion of the population,” he said. “We have a lot of giant televisions showing the game near the beer tent; it’ll be a tailgate party.”
3 p.m. - midnight, Saturday, Sept. 19.
Banks of the Grand River, near Impression 5 Museum, downtown Lansing.
Performances by My Favorite Highway, The Hard Lessons, The Elms, Dirty Americans, Souldub, Narc Out the Reds, P.H.I.L.T.H.Y.
$10 in advance at Music Manor, Flat, Black & Circular and Tanzmania
Tanning or www.lansingriverfest.com www.jdlive.us/riverfest. Tickets
also available at the gate.